Do people even know who Abe Lincoln is here?”īut, interestingly enough, we were walking around London, and I inserted a picture, I don’t know how much you can see this, but there’s actually an Abe Lincoln memorial in London.
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I said, “Hmm.” As I was prepping for this I said, “That’s what this whole thing is all about, isn’t it?”Īs we’re looking for, even how to create a template for Typefi, or as we’re doing something much bigger in our organisation, looking for something to manage our content, or even in life, if we don’t plan, we tend to miss our mark.Īnd so I wanted to use that, but then later on, after I gave Shanna the title, I’m like, “Ah, crap man, I used Abe Lincoln. And I came across this one from Abe, and it says, “Give me six hours to chop down a tree and I’ll spend the first hours sharpening the axe.”
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Over the years I’ve loved to just capture quotes that encourage me, that invigorate me, and help me in my professional development. CMS, Abe Lincoln, and a tree, where’d that come from? Who is this Abe guy and what is the deal with the axe? Every time I walk into a customer now, knowing, really, how they feel and what the pressures are, and vice versa. And now, on the consultancy side, with a completely different set of lenses.Īnd it really helped provide, just, context. As the publisher, as the customer, and really understanding what we need to do to get the content out. But we can talk about that over drinks at some point.Īnd so fast forward to the last eight years I spent with what was Flatirons Solutions, now Flatirons Jouve, probably soon to be Flatirons Solutions again, little identity crisis going on there.īut I said to somebody, one of the most interesting things of those last 20 years is being on both sides of the table, literally. I was involved in digital asset management solutions, content management solutions, I drove Chandi crazy for a little while towards the end of my tenure there with Typefi on an application called Create.Ĭreate, again, is a custom publishing solution that McGraw-Hill has, and we were trying to see how to incorporate Typefi into that process, and they probably called me all kinds of names because of the stuff that I gave them.
My years at McGraw-Hill Education in New York City were a little different. Kinda sucked and failed, but it was sort of the beginning of things that we were doing at Pearson around digital and content management and content to the user. Way before its time, we developed, based it on FrameMaker and OmniMark code, and it was for the first year and second year professor who was putting together custom books for their introductory courses. I started with Pearson Education almost 20 years ago and I was telling someone at the back of the room, it was a very interesting start back in the SGML days, if some of you remember that, and at Pearson I was involved with a custom publishing solution called ESource. Chris Kaefer presenting at the 2018 Typefi User Conference.ĬHRIS KAEFER: CMS, Abraham Lincoln, and a tree, and before I get there, this morning I was sitting in and I saw Caleb’s slide deck and he had a little intro and a picture of himself, I’m like, “Crap, I gotta do that too.”Īnd it just made me wonder, though, why do speakers who have this slide put their picture on the slide, it’s like we’re here live, maybe that way everybody knows we’re not stealing somebody else’s slide deck, I don’t know.